Ophthalmic World Leaders

Executive Director of Professional Strategy
Bausch + Lomb

Rajat Soni is Executive Director of Professional Strategy at Bausch + Lomb, one of the world's leading eye health companies. Living in the Washington D.C.  area, he brings deep expertise and relationships in the ophthalmic and vision care industry, with a career trajectory that has taken him from sales and marketing roles to enterprise-level strategic leadership.

Over the course of his career, Raj has developed and executed go-to-market customer and brand strategies across many eyecare categories. In his current role, he is focused on leading B+L’s pharmaceutical professional strategy and conventions teams — working closely with eye care practitioners, industry stakeholders, and internal teams. He has been an active contributor to the broader eye care community, while aligning with corporate strategy and tactical initiatives.  Prior to working at Bausch + Lomb, Raj held strategic and leadership positions at Abbott and Alcon.

Raj is known for his collaborative approach and commitment to improving outcomes for patients and eye care professionals alike. He holds degrees from Penn State University, University of Maryland, and Johns Hopkins University.  Raj has built a reputation as a trusted voice at the intersection of key opinion leaders, professional societies, clinical practice, and commercial strategy in eye care.  Outside of industry, Raj treasures his time and adventures with his family – Cherie, Monica, Shaan, and Dillan.